Zerve’s product team tackled redesigning our consumer-facing emails. Emails had previously been simple HTML text-based communications. We transformed these into modern, stylized branded templates. Over the course of this project, designers consulted with the engineering team extensively as we designed single-column responsive email templates. We pressure-tested the design with a variety of devices and email clients. The goals of the project were to not only highlight the Zerve brand, but to also increase conversion on review request emails. Through extensive A/B testing, the product team was able to increase click-through rates on review request emails. Our overall conversion rate for reviews improved from 12% to 20-21%.
