StateSpace was considering rebranding while I worked with them. I was actively involved in the rebranding effort, working with stakeholders both within the company and with our invested advisors to come up with an option that we felt suited the company.
The difficult part for us was that we had to appeal to gamers, investors, and professional eSports teams. Each of these categories usually has a very different branding style. So with the final design we were able to find something that stood for what we were trying to do.